An important aspect of cool in the film is, as Donna puts it, the Holy Trinity of cool: sex, drugs, and Rock and Roll. This counter-culture movement took America by storm. Rebellion is the undertone of all three of these ingredients of cool. All of them, in some way, go against fundamentalist Christian beliefs. Sex, especially today, is cool. It has, throughout history, been such a taboo; so, to throw it out in some way for everyone to see, even just hinting at it, is cool. Women in movies, whether or not it’s the image women should have, are cool because of their sex appeal in many cases such as the Italian Job. On the same token, drugs are cool because they are illegal and represent rebellion against society’s belief system. There are so many different attitudes toward drugs, as there is towards sex, that it lacks concrete definition as to what is moral or not. Rock and roll isn’t so much about tangible details of cool as much as the idea it represents encompasses the very definition of cool. The third piece of the trinity, Rock and roll, is rebellion, it’s careless and dissident, it’s loud, it’s fun, it’s unique, it’s young, it’s innovative, and it’s even transcendent. Hearing and being able to identify, forty years later, songs like Born To Be Wild and With A Little Help from My Friends while watching Easy Rider, demonstrates the classic cool in this movie; still today those songs are popular, and it’s not uncommon to hear references to Captain America and the movie in other contemporary films. Wild Hogs is a contemporary parody of Easy Rider, the four main characters are so uncool that it creates comic situation. Easy Rider is timeless; not only is the music being used forty years later, but movies are being made in reference to it.
Easy Rider depicts a type of cool that has been mimicked since that time, being a nonconformist. Even today, to be cool you have to be unique. The cool of being new and different and having the courage to stand up against tradition is basically the definition of American cool. Musicians like Elvis Presley, The Beatles, and Bob Marley were cool because they were radical and created new types of music and trends. The young generation doesn’t want to follow their parents and tradition, they want to rebel. So, they need cool people to lead them in their rebellion because all they know is conformity. This again brings up the ambiguous moral nature of cool. Depending on whose perspective you look from, all sides could possibly be acting morally right or wrong.